Kajabi

• Kajabi pricing is structured to scale from individual creators and small businesses to large digital enterprises.
• Entry-level plans allow users to launch their first courses and memberships with ease.
• All plans support course creation and hosting.
• Offers email marketing, sales funnels, and automation tools to support audience growth and sales.
• Offers website-building, checkout, and payment-integration features across most pricing tiers.
• Higher-tier plans offer increased limits for products, contacts, and funnels.
• Offers team and admin user access to support collaboration.
• Advanced features, including affiliate management, custom code editing, and multi-site support, are available on premium plans.

Kajabi’s pricing structure is tiered to suit businesses of all sizes. It offers multiple plans: Kickstarter, Basic, Growth, and Pro. The basic plans include core features, while the advanced tiers offer additional capabilities and higher usage limits. This platform allows users to choose between monthly and annual billing. It offers approximately a 20% discount on annual plans, making Kajabi even more cost-effective.

Kickstarter

Ideal for: As the name suggests, it is an entry-level plan. Therefore, it is Ideal for beginners or solo creators launching their first training programs.

What to know about this plan

This plan is great for starting small, testing ideas, and building an audience. It helps businesses get off the ground and manage operations efficiently.

Core plan features

• 1 website - Create and host a single primary online site.
• 1 product + 1 community - Offers one digital product course or membership and builds one community space for your audience.
• 250 contacts - Store and manage up to 250 people in your contact list.
• 7,500 marketing emails/month - Send up to 7,500 promotional or engagement emails each month.
• Unlimited landing pages - Create as many landing pages as you want to promote offers, collect leads, or share information.
• Kajabi AI & creator studio - Gives access to AI and creative tools to help businesses generate content and streamline their workflow.
• Group onboarding call - Offers exceptional onboarding support to help businesses set up and learn the basics.

Basic

Ideal for: The basic plan is highly suitable for new entrepreneurs and small creators. Entrepreneurs and small creators can launch or improve their training programs with minimal investment.

What to know about this plan

Basic is also an entry-level plan. It balances cost and capacity, enabling creators to build a professional training platform with ease.

Core features of the plan

• 1 website - Allows businesses to build and run one fully functional website to host content.
• 3 products - Create and sell up to three digital products.
• 10,000 contacts - Manage and communicate with up to 10,000 leads or customers.
• Unlimited marketing emails - Send unlimited marketing emails without any additional charges.
• Custom domain & third-party integrations - Use your own branded domain and connect Kajabi with other essential tools.
• Kajabi AI + creator studio - Offers access to AI-powered assistance and creative tools to help you produce and manage content more efficiently.

Growth

Ideal for: “Growth” is best suited to established creators and small businesses. It is specifically developed to help these businesses expand their reach and increase revenue.

What to know about this plan

This plan provides businesses and organizations with greater flexibility to grow, engage larger audiences, and expand revenue streams. This plan supports creators who have moved past the early stage and want a reliable platform to efficiently manage more products, contacts, and marketing efforts.

Core plan features

• 1 website - Operate one fully branded website for your business and content.
• 15 products - Create and manage up to 15 digital products.
• 25,000 contacts - Store and engage 25,000 subscribers or customers.
• Advanced automation - Set up automated workflows to save time and manage customers.
• Affiliate program - Allow businesses to promote their products.
• 24/7 support - Get access to customer support round-the-clock.
• Custom branding - Fully brand your platform.
• Multiple admin users - Give admin access to multiple team members.

Pro

Ideal for: The “Pro” plan is designed for larger businesses and agencies. It provides the required capacity and flexibility to manage multiple websites or large audiences.

What to know about this plan

This plan is ideal for users who require maximum capacity, flexibility, and administrative control to manage complex operations or multiple websites. It handles high-volume traffic, extensive product catalogs, and advanced business needs hassle-free.

Core plan features

• 3 websites - Create and manage three separate websites for multiple brands.
• 100 products - Offer and sell up to 100 digital products.
• 100,000 contacts - Store and communicate with more than 100,000 subscribers or customers.
• Custom code editor - Allows you to customize your site and pages with your own code.
• 25 admin users - Assign up to 25 team members as admins.

What Users Say About Kajabi Pricing Plans

Users find Kajabi a powerful all-in-one platform that simplifies managing websites, courses, email marketing, and sales. However, most of them have noted that its pricing is relatively high, especially for beginners or small businesses. The price may be high, but many users consider it worth it because Kajabi provides everything you need in one place.

Choosing the Right Kajabi Plans

Choosing the right Kajabi pricing plan depends on the size of the business. Plus, factor in the number of products and courses offered, as well as the level of customization and automation required. It would also help to align the long-term goals with the features available in each tier. Here is an easy way to figure out which plan works best for you.

Start with essentials - For creators and businesses launching their first digital product or course, the Kickstarter plan covers all the basics. It provides one product, 250 contacts, a website, a community, and an extra admin user. This is basically what you need when starting out without being overwhelmed by extra features.

Consider growth and scale - The Basic or Growth plans are a better fit if the company is expanding its offerings and audiences. These tiers include more products, contacts, admin users, and communities. They also unlock more automation tools, funnels, and marketing features that growing businesses require.

Marketing and sales requirements - Higher tiers unlock features such as multiple websites, unlimited landing pages, affiliate programs, AI tools, and advanced automation. Plus, users can benefit from custom domains, checkout pages, payment integrations, creator studio, and more. Businesses with complex sales funnels or multiple products will find Growth or Pro ideal.

Save money with Annual Billing - Kajabi offers up to 20% savings with annual billing. This is a practical option for those who are confident that their business will grow and want to reduce overall costs.

Team Size - The number of extra admin users rises with each plan. Growth (10 admin users) and Pro (25 admin users) are ideal for teams managing multiple products, websites, and communities.

Easy to upgrade/downgrade - Kajabi does not demand long-term contracts or commitments. Users can easily upgrade their plans depending on the product offerings or audience size. Likewise, stick to a lower plan without overpaying if you no longer need extra tools.

Is Kajabi Worth It?

Kajabi is worth it for most creators and online business owners as it offers enough value to justify its price. Looking at verified user feedback and the platform’s capabilities, here’s what the data shows:

Value for money

Kajabi earns high marks for value, offering website hosting, course platforms, email marketing software, and sales funnels in one place. The platform saves time, reduces technical headaches, and increases operational efficiency.

Ease of use and its impact on value

Kajabi gets 4.5/5 ratings. Users have reported that the platform is intuitive and beginner-friendly, enabling creators to quickly set up websites, courses, and marketing campaigns. This platform helps businesses:

• Launch products faster by helping you build a website, course, and landing page.
• Streamline marketing campaigns with integrated email and automation tools.
• Reduce dependence on multiple platforms by managing sales, payments, and analytics in a single system.

Alternatives to Kajabi

Kajabi is an excellent option, but it is expensive for some. Fortunately, there are some platforms that offer the same features at affordable prices.

As noted above, choosing the right plan depends on product offerings, business size, and scalability. Here is a clear way to decide which Kajabi plan fits your needs:

Small Creators and Beginners

The Kickstarter plan works best for individuals or small teams starting their first digital product. It is perfect for testing ideas without breaking the bank. Plus, it offers all the basic tools for selling a product/course without unnecessary features.

Growing Businesses

The Basic plan suits businesses with a growing customer base and product offerings. It includes multiple products, a larger contact list, and access to Kajabi’s core sales and marketing tools. This tier helps teams build out more courses, automate basic email campaigns, and host webinars and events. Plus, they can manage larger audiences without paying for add‑ons separately.

Established Team

The Growth plan is suitable for businesses that are already generating sizable profits. Features such as advanced automations, affiliate programs, custom branding, and AI-powered tools will save significant time and reduce costs. Teams selling multiple products need additional admin support and more control over marketing funnels and advanced automation.

Large Enterprises

The Pro plan unlocks all of Kajabi’s superpowers, including very high contact and product limits. This tier is ideal for large teams or businesses with multiple brands or product lines that need the complete feature set. It includes dedicated support, advanced integrations, a code editor, and more.

Flexibility to Change Plans

Kajabi allows you to upgrade your plan as your business grows or adjust if your needs change. In addition to core plans, businesses can add specific upgrades without fully upgrading the plan. For example, you can increase product limits, contacts, websites, or admin users if you hit a cap but don’t need a higher plan yet. Kajabi also offers paid add-ons such as branded mobile apps and additional widgets.

How much does Kajabi cost?

Kajabi offers multiple pricing plans that vary based on features and capacity. The Kickstarter plan costs $71/month, Basic $119/month, Growth $159, and Pro $319.

Is there a free plan for Kajabi?

No, Kajabi does not offer a free plan. You can try Kajabi's Kickstarter plan to test the features without a hefty investment.

Which Kajabi plan should I start with?

Beginners or solo creators often start with the Kickstarter or Basic plan. However, the growing businesses should prefer Growth or Pro plans.

Does Kajabi charge transaction fees?

No, Kajabi does not charge additional transaction fees on sales.

Is Kajabi worth the price?

Yes, Kajabi is worth the price because it is easy to use and brings multiple tools into one place.