Find The Best LMS For Customer Training

Customer Training LMSs are software geared toward training and educating end users or consumers. Instead of the conventional LMS model, these LMSs provide structured training programs, allowing companies to educate their customer base, helping them master the product, and eventually enhance brand loyalty and customer retention.

The best LMS for customer training often comes with tools that provide exclusive content, such as an integrated knowledge base, product demos, video tutorials, and quizzes. Businesses can leverage customer education to turn one-time customers into life-long customers who also advocate for the product when they are in their circles.

The market is flooded with software offering shiny new features every single day. However, some core features are fundamental to achieving the primary goal of educating the end user and reaping the benefits. Here are some of those features:

Gamification

Humans retain information effectively when it’s presented in an engaging and interactive manner. That’s the reason most LMSs now feature gamification and interactive modules, enabling customers to interact with the content and encourage its application.

Training Analytics

Analytics monitor and measure users' engagement with the course materials. These tools gauge almost everything from course enrolment to completion rates and final scores. They help organizations to determine their program’s success and popularity among their customers.

SCORM Compliance

SCORM is a globally used set of standards for learning software that guides content creation and how LMSs run and present that content. A SCORM appliance ensures that the content created will be according to SCORM standards, eliminating the risk of compatibility issues.

AI-Driven Content Creation

Good learning solutions offer artificial intelligence (AI)- assisted content creation that dramatically reduces the time required to plan, create, organize, and publish training content. With this high-end assistance, trainers can create tailored content and receive recommendations to improve their already existing content.

Multi-Modal Support

Multinational businesses have customers all over the world, and they speak different languages. Having a multi-modal course creation helps businesses cater to their customer's training requirements in their native languages, providing a better educational and learning experience.

Mobile Capability

The number of mobile users is going up at an astonishing rate. Choosing mobile-compatible software that can be accessed via an app or browser helps deliver educational material to this massive and ever-growing segment.

Before selecting the best software for customer training, you must consider the following factors:

• Check Payment Plans: Software vendors offer multiple pricing options, such as monthly, quarterly, bi-annually, or annually. You should choose one that fits your business model or go for a custom pricing plan
• Review Supported Integrations: It’s crucial that the software easily integrates into your current infrastructure and meets the required interoperability requirements. Make sure to check if the software supports all the integrations you intend to use
• Prioritize Intuitive Interface: With a lowering attention span, customers will likely close the app if they find it hard to navigate to the right section. Choosing software with an easy-to-use dashboard will help increase customer engagement with the content
• Consider Your Goals: Keep your marketing goals and future goals in mind when making the decision. You should choose software that has the potential to match your company’s growth and future expansion
• Evaluate Security Features: Customer data will be your responsibility once customers sign up for the training. You must ensure that the software offers more than sufficient security features to keep your customer’s data safe

There are numerous advantages to using learning software. However, there are some core benefits that you must ensure a software has. These benefits are listed below:

• Seamless Communication: With embedded communication channels, organizations can convey important updates and information to their customers in a timely manner
• Increased Brand Loyalty: When educated and trained, customers feel valued and will likely be more loyal to the brand
• Process Automation: Smart automation tools help an organization’s management to build learning programs with speed without compromising on the quality of the content
• Reduces Customer Confusion: Detailed guides and demos help customers navigate through the app and avoid confusion
• Free Marketing: Informed and satisfied customers talk well about their experiences with the product, ultimately driving word-of-mouth marketing and profits

Tech Product: SaaS products often have technical features and tools that, especially if they have no previous experience using software. In this scenario, companies can utilize an easy-to-use LMS to train their customers so that they can have an understanding of the tools and how to use them appropriately.

Healthcare: Medical device manufacturers use LMS to train their customers on how to use the devices properly to get accurate reports and diagnoses. Manufacturers often give detailed tutorials to ensure every step is covered, minimizing room for human error.